Process
The following process outlines the steps taken to research, design, and validate an improved search experience for Patreon.
RESEARCH & PLANNING
Conducted generative user interviews to understand search behaviors and preferences across various platforms. Performed a usability review of the Patreon web app using SWCDUO and Nielsen's heuristics. Synthesized research data using affinity mapping with Dovetail and ChatGPT, prioritizing issues based on frequency and impact. Analyzed direct and indirect competitors to identify effective search solutions.
DESIGN & PROTOTYPING
Ideation was guided by "How Might We" questions, using techniques like mind mapping and rapid prototyping. User flows were mapped, and mid-fidelity wireframes were created for intuitive navigation. A high-fidelity prototype was then developed to realise the proposed solutions.
TESTING & ITERATION
Usability testing was conducted with 25 participants using Maze, evaluating login, search, and overall UI. Test outcomes were analyzed to identify areas for improvement, such as hashtag search integration and UI preferences.
Solution
The project delivered a redesigned search experience for Patreon, focusing on improved intuitiveness and discoverability.
MULTI-AVENUE CONTENT DISCOVERY
Users have the choice to explore categorized tags directly, or to discover content through enriched search results that include creator details and associated tags.
INTEGRATED TAG SEARCH
Enabled tag-based queries within the search bar, providing multiple avenues for users to find content without algorithms.
CATEGORIZED SEARCH FILTERS
Implementation of distinct and organized filters to refine search results.
Results
The following results demonstrate the positive impact of the redesigned group booking experience on Airbnb users.
INCREASED CREATOR VISIBILITY
Improved search filters and layout highlighted niche creators.
ENHANCED CONTENT DISCOVERY
Users easily found relevant content through enriched search results.
IMPROVED NAVIGATION CLARITY
The redesigned layout reduced cognitive load and improved navigation efficiency.
