Process
To create a unified and streamlined mobile shopping experience, Shoppio was designed through a focused process of research, ideation, and prototyping.
RESEARCH & ANALYSIS
Conducted user research surveys to identify pain points in mobile shopping. Synthesized data through affinity mapping. Performed competitor analysis of apps like Steam, Etsy, and Amazon.
Developed user personas and empathy maps to understand user needs. Defined the core problem and generated "How Might We" questions. Mapped user flows and utilized mind mapping to explore features. Prioritized features using an impact vs. effort chart.
DESIGN & PROTOTYPE
Designed key screens and user flows, focusing on launch, login, personalization, product discovery, and checkout. Created mid-fidelity mockups to visualize the user experience. Particular attention was paid to visual consistency across all screens.
Solution
Shoppio is a concept mobile application that consolidates multiple shopping platforms into a single, personalized retail companion—addressing the need for a unified shopping experience while adapting to user preferences with intuitive product discovery and streamlined checkout.
PERSONALIZED ONBOARDING
Visual preference selection creates a tailored shopping experience from the start, reducing decision fatigue and improving product discovery.
CENTRALIZED SHOPPING
A single app for browsing and purchasing products from multiple retailers. Shoppio compiles products from various retailers, offering a unified shopping experience.
STREAMLINED CHECKOUT
Efficient and intuitive purchase process to minimize friction and reduce cart abandonment, providing a quick and effortless user checkout.
Results
Though developed as a mid-fidelity prototype, Shoppio successfully addresses the core challenges faced by users juggling multiple shopping platforms.
REDUCED COGNITIVE LOAD
Consistent UI patterns eliminate the need to learn multiple shopping interfaces, addressing a key user frustration.
BALANCED DISCOVERY
Preference-based discovery solves for decision fatigue without overwhelming users during initial setup.
TRUST-BUILDING UX
Clear information architecture and transparent checkout process address security concerns identified during user research.
